In partnership with Voyager pour l’humanité, Pacini’s employees across Quebec took part in a team building activity where they exchanged their thoughts / their views on what the company means to them on a personal level. These were compiled into a cookbook, in which Pacini gave away many of their most popular recipes. All funds collected where distributed to the less fortunate nearby Pacini’s branches.
With over 30 years of different campaigns, we had to create a system where all images would coexist together.
The book uses a mix of modern sans serif and script typefaces to depict what the recipe is all about: a colorful and convivial cookbook.