Apidura produces rackless packing systems to enable cyclists to travel farther, faster and more comfortably. The logotype is strong and italicized to represent perpetual motion. The icons take on a lighter form to add contrast. The honeycomb shape is used to create patterns, bag details and packaging.
Apidura yellow is used as an accent color throughout the brand which refer to markings on the road.
Product photography focuses on the details of the bags, showing the craft and quality of each bags. Illustrations of bags were used on the hang tags to highlight the specifications of each pack.
The imagery uses a more diverse palette, transforming it with warmer tones. This unique color recipe is used as a brand device. Images are from a biker’s view of the landscape and their experience of it.
Brand overview to attract potential investors with testimonials and stories from athletes and users.